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Legendary quarterback Tom Brady is set to auction off his prized watch collection this December through Sotheby’s as part of “The GOAT Collection: Watches and Treasures from Tom Brady.” The collection includes watches valued between $12,000 and $800,000, featuring brands like Patek Philippe, Rolex, IWC, and a custom-made timepiece by Audemars Piguet. Brady expressed his excitement about giving fans the opportunity to own these special pieces that represent moments from his career.

Brady’s interest in timepieces began in high school when his parents gifted him his first watch. Over the years, he has curated a world-class assortment of watches, with his collection taking off after his first Super Bowl win in 2002. The upcoming sale includes highlights such as a white gold and diamond-set flying tourbillon Royal Oak by Audemars Piguet, worn by Brady during a Netflix special. Other notable pieces include a Richard Mille 35-03 “Baby Nadal” and a rose gold Patek Philippe Nautilus that Brady has worn since 2017.

The demand for luxury watches has surged in recent years, with sales reaching $493 million in 2024, according to EveryWatch. Despite the increase in demand, prices have decreased significantly, making it an opportune time for collectors. Major auction houses have also increased their watch lots by 50% compared to the previous year, indicating a growing interest in timepieces among collectors. Brady’s collection is expected to draw significant interest from watch enthusiasts and sports fans alike, given the historical significance and authenticity of the items.

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