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The University of Tennessee announced a 10% increase in season ticket prices for all sports to accommodate the future revenue sharing with student-athletes. This increase, termed a “talent fee,” will contribute to funding the proposed revenue share for athletes. The NCAA has yet to finalize a settlement that would provide student-athletes with backpay and allow schools to pay players up to 22% of the Power Five schools’ average athletic revenue annually, along with removing scholarship caps. Tennessee’s athletic director, Danny White, emphasized the importance of adapting to the changing collegiate model and sharing resources with student-athletes. The changes will come into effect starting the 2025 football season, including a 4.5% increase in single-game tickets. Despite already having one of the largest athletic departments in the country, Tennessee is preparing for the evolving landscape of college sports, where student-athletes can profit from their name, image, and likeness.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
