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Tobacco product usage among middle and high school students has reached a 25-year low, according to a joint announcement from the Centers for Disease Control and Prevention and the U.S. Food and Drug Administration. Data from the National Youth Tobacco Survey revealed that 2.25 million students reported using any tobacco product in the last 30 days, a decrease from 2.8 million in 2023. Specifically, there was a decline in the number of students using electronic cigarettes, dropping to 1.63 million in 2024 from 2.13 million in the previous year.

“We are making progress in reducing tobacco product use among youth in our country,” stated Brian King, director of the FDA’s Center for Tobacco Products. Strategies such as price increases, media campaigns, and smoke-free policies have contributed to the decline in tobacco product use among students. Female students and Hispanic students reported the largest decrease in usage across different tobacco products.

E-cigarettes remain the most commonly used tobacco product among students, with 5.9% reporting use, followed by nicotine pouches at 1.8% and cigarettes at 1.4%. Although there was a slight increase in nicotine pouch use among students, the CDC emphasized that any form of tobacco product use among youth is unsafe.

Zyn emerged as the most popular nicotine pouch brand, capturing 68.7% of the market share, followed by On at 14.2%. The survey, conducted among 29,861 students from 283 schools, took place from Jan. 22 to May 22.

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