Starbucks’ New CEO Brian Niccol Reveals Business Plans for Growth
Starbucks’ new CEO, Brian Niccol, is focusing on improving the chain’s U.S. business before addressing issues abroad. In an open letter, Niccol acknowledged that Starbucks needs to enhance the barista experience, morning service, cafes, and branding in the U.S. He plans to invest in technology to improve working conditions, supply chain efficiency, and the mobile ordering platform. Niccol also aims to address challenges in China and the Middle East, aiming to capture growth and dispel misconceptions about the brand. He will spend his first 100 days meeting with partners and suppliers to drive critical steps in the turnaround plan. Niccol recently joined Starbucks from Chipotle, where he successfully led a turnaround. Now, he is tasked with executing a similar strategy for Starbucks.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.