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Some Spirit Halloween locations are extending their operating hours this year by offering a new concept called “Spirit Christmas.” Ten stores in the Northeast will remain open through the holiday season, featuring festive decorations and activities like photos with Santa and letter writing to the North Pole. This move is a test to see if customers will engage with holiday-themed retail experiences beyond Halloween. Holiday sales are a competitive market, with predictions of a 2.3% to 3.3% increase in retail sales for 2024. However, e-commerce sales are expected to see a higher jump of 7% to 9%. Factors like the upcoming presidential election and a challenging hurricane season could impact holiday spending trends.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
