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The sports world is uniting to fight against antisemitism in a new campaign led by New England Patriots owner Robert Kraft and his foundation. The ad titled “Time Out Against Hate” features sports icons like Billie Jean King, Shaquille O’Neal, and more, and aims to combat the rise of antisemitic incidents in the U.S. The campaign will be showcased during Amazon’s Thursday Night Football programming and will be visible on various digital platforms and billboards nationwide.

Robert Kraft’s Foundation to Combat Antisemitism, established in 2019, has been actively working to raise awareness about antisemitism and hate in the United States. Kraft has collaborated with companies like Bank of America and Adidas, as well as colleges, to address incidents of hate on campuses. Additionally, Kraft has made significant donations to support Jewish students and combat hate, demonstrating his commitment to creating a world where empathy and respect prevail.

Kraft’s initiative has expanded to address all forms of hate, including discrimination based on gender, religion, or race. By bringing together sports commissioners from various leagues, Kraft is leading a movement to change the narrative on hate and promote unity and understanding in our communities. The power of sports, as highlighted by NBA Commissioner Adam Silver, has the potential to drive positive change and combat the corrosive effects of hate on society. Through collaborative efforts and a shared commitment to standing up against hate, the sports world is making a profound impact on shaping a more inclusive and respectful world.

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