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McDonald’s is extending its $5 value meal into December in most U.S. markets to appeal to lower-income consumers. Around 80% of local markets have chosen to continue offering the value meal, which includes a McDouble or McChicken sandwich, small fries, four-piece chicken nuggets, and a small soft drink for $5. In addition to the value bundle, local promotions will be available in the coming weeks and months, with deals accessible through the McDonald’s app.
The restaurant sector has been emphasizing value offerings, with companies like Burger King and Starbucks also introducing discounts to attract customers amidst economic challenges. Following declining second-quarter same-store sales, McDonald’s executives have committed to providing deals to entice consumers. The $5 value meal, which initially ran through August, received positive feedback from low-income consumers, boosting sentiment around the company’s value proposition.
Erlinger, McDonald’s U.S. President, emphasized the importance of maintaining affordability and building long-term momentum for future success. Despite industry challenges, the company aims to reestablish its position as a leader in value and affordability through sustained efforts that prioritize customer satisfaction. The $5 meal trial has shown promising results among low-income consumers, indicating a positive shift in customer perception of the company’s value offerings.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
