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Levi Strauss sparked excitement among Beyoncé fans on Monday by hinting at a potential collaboration with the superstar. The company’s shares saw a brief increase after the announcement, rising approximately 1% by the end of the day. The Instagram post featured an image of a woman wearing a cowboy hat and riding a horse, accompanied by the caption “INTRODUCING: A New Chapter.” With references to Beyoncé’s latest album, “Cowboy Carter,” and the inclusion of the superstar’s account tag, the Beyhive was abuzz with anticipation.
Beyoncé’s country album, which debuted earlier this year, includes a track titled “LEVII’S JEANS.” Denim brands like American Eagle and Abercrombie & Fitch have also seen a resurgence in interest, attributing the trend to a boost in sales. While Levi’s second-quarter earnings fell short of Wall Street’s projections, company executives remain optimistic about the future of denim. CEO Michelle Gass has highlighted the growing popularity of denim beyond just pants, with items like denim skirts and dresses experiencing increased demand.
Representatives from Levi’s have yet to address inquiries regarding the potential collaboration with Beyoncé.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
