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Florida’s sports betting market is poised for new partnerships, as Hard Rock’s chairman is considering teaming up with commercial sportsbooks. Hard Rock currently holds the exclusive tribal gaming compact in the state, fending off competition from major players like FanDuel, DraftKings, and Penn Entertainment. Despite previous efforts to legalize sports betting in Florida falling short, there is renewed interest in entering the market.
FanDuel CEO Amy Howe has hinted at another attempt to break into the Florida market, prompting interest from Hard Rock International Chairman Jim Allen. Allen expressed openness to potential partnerships with prominent sports betting brands, citing the value of strategic relationships. Both FanDuel and DraftKings have reportedly engaged in discussions with Hard Rock in recent days.
The Sunshine State has long been a target for operators due to its large population and vibrant sports scene, boasting over 20 professional and Division 1 college teams. Last December, Seminole Hard Rock introduced sports betting at six of its casinos in Florida, marking a significant milestone in the state’s gaming landscape. While specific revenue figures were not disclosed, the potential for growth in the Florida sports betting market is undeniable.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
