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Distance Technologies, a startup from Finland, has secured 10 million euros ($11.1 million) in funding from GV, Alphabet’s venture capital arm, and other investors. The company specializes in developing technology that transforms any transparent surface into an augmented-reality display, eliminating the need for bulky hardware like mixed reality headsets or AR glasses. This innovation allows users to see 3D digital objects overlaid on the surface they are viewing effortlessly and elegantly.
The technology behind Distance works by using tracking technology to determine eye focus and project the correct light field onto the surface. By adding optics layers to LCDs, Distance can beam images to where the user’s eyes are looking, creating separate light fields for each eye with infinite pixel depth. This capability enables a life-size field of view in various scenarios, from automotive to aerospace applications.
GV’s investment in Distance stems from the potential to pioneer next-generation user interfaces, particularly in the automotive and aerospace sectors. While commercializing mixed reality presents challenges due to the high cost of devices, Distance’s software-driven approach sets it apart from other AR HUD developers by covering the entire transparent surface. The company’s proof-of-concept technology has already garnered attention at industry trade shows, with plans to advance optics technology for a finalized product in the near future.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.