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General Motors has unveiled updated large SUV models for Chevrolet for the 2025 model year to maintain the brand’s dominance in the segment. The Chevrolet Tahoe and Suburban have been leaders in the full-size SUV market for over 45 years, but facing increased competition from automakers like Ford, Jeep, and Nissan, GM decided to refresh its offerings.

Chevrolet’s retail market share of full-size SUVs currently stands at about 34.2%, with GM’s share rising to 64% when including its GMC Yukon and Yukon XL models. The updated GMC SUVs for the 2025 model year, along with new styling and enhanced performance, aim to boost profits and maintain market share.

The 2025 Chevrolet Tahoe and Suburban include GM’s hands-free Super Cruise advanced driver-assistance system, making them essential in the brand’s portfolio both in terms of profitability and innovation. Pricing for the 2025 Tahoe will start at around $60,000, while the Suburban will range from $63,000 to $86,000.

Despite lower sales in the current year due to model-year changes and reduced fleet sales, GM remains the leader in the full-size SUV segment. Combined sales of the Chevy SUVs were down 19.3% through September, while competitors like the Ford Expedition saw a slight increase in sales.

The mainstream full-size SUV market has seen growth in recent years, representing 2.7% of the U.S. market in 2025 compared to 2% in 2017. With segment sales totaling around 312,500 units through September, the large SUV segment remains a crucial part of the industry.

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