[ad_1]
Ford Motor is launching a new program aimed at boosting sales of its electric vehicles by addressing customer concerns. The “Ford Power Promise” program offers free home-charging installation and other benefits to new Ford EV owners, such as the F-150 Lightning pickup truck and Mustang Mach-E crossover. The goal is to alleviate financial burdens associated with EV ownership and educate new owners about the transition from traditional gas vehicles.
The program is designed to tackle issues such as “change anxiety,” providing a level-two home charger installation, complimentary advisor service, and roadside assistance for five years or 60,000 miles. Customers who opt out of the home charger installation will receive a $2,000 cash equivalent towards their vehicle purchase or lease. Additionally, Ford will increase awareness of its 8-year or 100,000-mile battery warranty, covering all high voltage system components.
Ford, ranking third in EV sales behind Tesla and Hyundai, faces the challenge of selling EVs profitably while meeting federal fuel economy standards. The company’s new program seeks to encourage more consumers to make the switch to electric vehicles by addressing key concerns and providing added benefits.
[ad_2]
SOURCE
Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
