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Apple’s new iPhone 16 and Huawei’s Mate XT have both generated interest among affluent smartphone users in China. During spot checks at stores on the launch day, CNBC found that many consumers were intrigued by both the new models.
Out of 10 individuals interviewed by CNBC, eight expressed interest in both the Huawei Mate XT and the Apple iPhone 16. Huawei, which ranked fourth in China’s smartphone market share according to Canalys, has been working to rebuild its business after facing U.S. sanctions in 2019. On the other hand, Apple dropped out of the top five in market share rankings, allowing domestic players to dominate the market.
The price gap between the two brands is significant, with the Huawei Mate XT starting at over $2,800, while the iPhone 16 Pro Max starts at $1,199. On online platforms for secondhand goods, the Mate XT was selling for 50,000 yuan to 60,000 yuan, while the iPhone 16 Pro Max was listed for 10,500 yuan to 16,300 yuan.
Despite the enthusiasm for the new iPhone, there were no long queues outside Huawei stores in Beijing and Hefei. The Chinese company began delivering the Mate XT to reserved customers without the fanfare of Apple’s launch day. The first person in line at the Huawei store expressed interest in trying out the trifold phone and planned to sell it for a profit.
Overall, the competition between Apple and Huawei in the Chinese smartphone market remains fierce, with consumers weighing the features and prices of both brands to make their purchasing decisions.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.