[ad_1]
Chinese e-commerce giant Alibaba has made significant investments in its growing international business, aiming to counteract the slowing growth of its China-focused Taobao and Tmall platforms. Alibaba’s international division recently unveiled an updated version of its AI-powered translation tool, Marco MT, which it claims outperforms competitors like Google, DeepL, and ChatGPT according to the Flores translation benchmark framework. This updated tool builds upon the success of its predecessor, which already boasts 500,000 merchant users and allows sellers to create product pages in multiple languages. The new version leverages large language models to provide more accurate translations based on contextual clues, supporting 15 languages including Arabic, Chinese, English, French, and Spanish.
Alibaba’s Vice President of Digital Commerce Group, Kaifu Zhang, anticipates strong demand for the tool in Europe, the Americas, and emerging markets. The company aims to support merchants in expanding their reach internationally, ultimately benefiting both the merchants and the platform. As Chinese companies increasingly seek opportunities abroad, the demand for efficient translation tools is on the rise. Merchants from developing countries are among the top users of AI tools like those offered by Alibaba.com, reflecting the global nature of e-commerce expansion.
The enhanced translation engine is designed to improve the shopping experience for consumers by providing more authentic and contextually accurate translations. Alibaba’s international business, which includes platforms like AliExpress and Lazada, has seen significant sales growth, in contrast to the slight decline in sales for the Taobao and Tmall platforms. The updated AI translation tool is expected to play a key role in facilitating cross-border commerce and enabling merchants to connect with a wider audience. Despite the challenges posed by a competitive market, Alibaba remains committed to driving innovation and growth in the international e-commerce landscape.
[ad_2]
SOURCE
Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
