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The 2024 WNBA season concluded with a thrilling finale as the New York Liberty emerged victorious over the Minnesota Lynx in Game 5 of the WNBA Finals. This game became the most-viewed WNBA finals game in 25 years, drawing in 3.3 million viewers on ESPN. The series saw a significant increase in viewership compared to the previous year, showcasing the growing popularity of the WNBA and women’s sports in general. The close competition between the Lynx and the Liberty, with four out of five games decided by 5 or fewer points, added to the excitement of the finals. The Liberty clinched the championship with a 67-62 win in front of their home crowd. The impressive viewership numbers follow a successful WNBA season with increased engagement and attendance. Additionally, the league recently signed a new media rights deal as part of the NBA’s agreement with broadcast partners, signaling further growth opportunities for the WNBA. Looking ahead, new teams will debut in the upcoming seasons, with the Golden State Valkyries joining the league in 2025. The Women’s National Basketball Players Association has opted out of the collective bargaining agreement, although the current CBA will remain in place for the 2025 season.

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