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Tiger Woods’ Sun Day Red apparel company is currently embroiled in a logo dispute with Tigeraire, a company specializing in cooling products for athletes. Tigeraire filed a notice of opposition against Sun Day Red’s Tiger logo, alleging that it was unlawfully appropriated from Tigeraire’s design. In response, Woods’ legal team has sued Tigeraire, accusing them of trying to capitalize on Sun Day Red’s brand recognition. Sun Day Red has filed a motion to dismiss the patent claim, claiming that Tigeraire is seeking an unwarranted financial gain through legal threats and excessive demands.
The lawsuit, filed in U.S. District Court for the Central District of California, outlines Sun Day Red’s efforts to resolve the infringement claims amicably through negotiation. However, Tigeraire has allegedly made unreasonable monetary demands and has recently made efforts to showcase a market overlap by attending golf tournaments and featuring golfers on their website. Despite repeated attempts to reach a resolution, Tigeraire has not responded to the lawsuit. A spokesperson for Woods and TaylorMade, the owners of Sun Day Red, declined to comment on the ongoing legal matter.
Trademark attorney Josh Gerben characterized the lawsuit as an aggressive response to the trademark dispute. He highlighted the financial challenges that smaller companies like Tigeraire face when litigating in federal court. Sun Day Red, launched in May following Woods’ departure from Nike after a 27-year partnership, pays tribute to Woods’ iconic Sunday red attire and his 15 major championship victories through its logo design.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
