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The winner’s trophy for the Race is displayed in a Louis Vuitton trunk on the grid before the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo, Monaco. Liberty Media-owned Formula One and luxury powerhouse LVMH have announced a 10-year partnership in a joint press release. The collaboration, starting next F1 season, will encompass hospitality, unique activations, limited editions, and top-notch content. This isn’t the first time F1 and LVMH have teamed up, as they worked together during last year’s Las Vegas Grand Prix successfully, as per Liberty Media president and CEO Greg Maffei. LVMH’s brands like Louis Vuitton, Moet Hennessy, and TAG Heuer will be involved in the partnership. Liberty Media bought F1 in 2017 and has significantly boosted the sport’s growth in recent years. More details about the partnership will be revealed in 2025, with no financial specifics disclosed in the release.Netflix’s hit series “Formula 1: Drive to Survive” in 2019 played a crucial role in broadening F1’s audience and popularity. The sport has also benefited from social media and content creators, offering various avenues for fans to engage. The upcoming Grand Prix is scheduled for October 20 in Austin, Texas.
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Emily Jensen, graduated from the London School of Economics and Political Science (LSE) in the UK in 2015 with a degree in Economics. She specializes in financial markets and international trade. After graduating, she worked as an analyst at an investment bank in London, where she developed expertise in global economic trends. She later transitioned into consulting, focusing on fintech ventures and providing insights into global economic developments. Emily is passionate about the intersection of finance and technology and aims to drive innovation in the financial sector.
